ANDERSON AGENCY

So You Want Us To Sell Your Property ---

As A Seller

Signs are one of the most effective ways to attract potential buyers. Our statistics show that over 25% of the buyers inquired about the property they bought because our sign attracted their attention. Our distinctive sign will be placed on your property.

Advertising Strategy

Another means of reaching out to the public is through advertising. Our extensive ad campaign for your property will consist of a blend of Internet online marketing and the print media listed below. This selection will be determined by our advertising director based on the effective market potential for your home sale. Your property will be listed in both the Columbia County and the Capital District Multiple Listing Services. This will ensure thorough coverage of all Real Estate offices.

• New York Times (Sunday)
• Albany Times Union (Sunday)
• Chatham Courier (Thursday)
• Hudson Register Star (Friday)
• Harmon Homes Capitaland Magazine (Bi-weekly)
• Columbia County Home Buyers Guide (Monthly)
• Roe Jan Independent (Bi-weekly)

Open Houses are very effective in selling your home 

It is the responsibility of the advertising manager to present your house in the best possible light with complete details available. The real estate community will be invited to the home at a pre-arranged time and day. In this way, the home owner is only disturbed once by real estate salespeople to preview your home. Open houses for the public are an important means of selling your property. This open house, of course, is at the discretion of the home owner. At all times a sales associate accompanies the prospective buyers through the house and determines if this is indeed a serious buyer. The Anderson Agency salesperson knows exactly what to do and how to proceed to obtain a signed agreement for the sale of your house.

We do a competitive market analysis because we have found that:

• Homes priced too high......sell too slow.

• Homes priced right.............sell quickly.

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